Proven Case Study

A real-world example of how the Internet can help your business reach more customers and increase sales, have a look a retail sector case study. The company Buy Recycled Products. We’ve detailed the client's circumstances and the WSI strategic problem solving process to give you an inside look at how our Internet business solution improved their business.  

CHALLENGES & GOALS:

Before working with WSI, the client had a brochure style website (FibrexGroup.com) that lacked even the most basic optimization. He was spending over $2,000 per month for Google Adwords paid search advertising and sending traffic to the site with no regard to conversion tracking and Conversion Architecture. The client had no reporting to show the effectiveness of his site in terms of capturing leads and converting visitors into paying customers. 

THE SOLUTION:

For this project, WSI used the eMerchant Pro eCommerce solution because of its capability to have multiple categories, cross selling, order tracking, customer tracking, etc...WSI was responsible for project management, troubleshooting, and assisting the client with advanced features of the platform.

WSI fully optimized the site for search and continues to provide advanced SEO techniques to improve search results. We are also running a limited paid search advertising campaign for 2 of the clients' product categories.

RESULTS:

The client recovered his investment within the first month after launching the eCommerce site with sales exceeding $14,000 USD. Site sales after the first year reached $125,000 USD exceeding business revenue goals by 25%. Second year revenues are up by 47% over the first year.

The client was so pleased with results that he contracted WSI to redevelop his brochure site FibrexGroup.com, to coincide with his new catalog publication.

FibrexGroup.com which averages 5,000 unique visitors each month compliments BuyRecycledProducts.com by giving site visitors the option to purchase the item through a "Buy Now" button that links to the eCommerce site, saving sales rep's significant time.

TESTIMONIAL:

" WSI has been wonderful to work with. They have been so responsive to all our needs. The website is amazing. It has helped us realize our dream of an online store and it couldn't be more impressive. WSI is our Internet partner for life! "

Suzanne Leenders, VP, Buy Recycled Products